Social Media and Community Building

Tasks:

• Twitter and Telegram:
• Work with the team to develop a consistent posting schedule, utilizing social media scheduling tools to ensure regular engagement.
• Diversify content formats to include infographics, memes, educational videos, and user-generated content, making technical information more accessible and engaging.
• Expand reach beyond the core audience by leveraging relevant hashtags, initiating paid campaigns, and engaging in trending conversations.
• Leverage Twitter Spaces:
• Regularly host and co-host Twitter Spaces sessions with other projects, focusing on topics relevant to PKT and the broader community. Use these sessions to drive engagement and direct followers to the most recent posts and updates.
• Boost Discord:
• Address the low activity issue in the Discord community of over 5k members by appointing additional active moderators.
• Implement daily interactive activities, such as Q&A sessions, polls, or discussions, led by moderators to foster continuous engagement.
• Introduce a structured onboarding process for new members to ensure they are quickly integrated and engaged in the community.

KPIs:

• Twitter and Telegram Engagement:
• Achieve a 20% increase in engagement rates (likes, comments, shares) per quarter (adjusted based on duration of engagement).
• Grow the follower base by 15% per quarter through diversified content and strategic outreach (adjusted based on duration of engagement).
• Twitter Spaces:
• Within the current bi-weekly Twitter Spaces, aim to increase participation by 20% engagement per session.
• Discord:
• Increase daily active users on Discord by 30% within the first quarter (adjusted based on duration of engagement).
• Enhance response time and interaction quality.

Content and PR Campaigns

Tasks:

• Content Development:
• Focus on creating informative and accessible content that demystifies the technical aspects of the project and focused on where PKT fits into the DePIN narrative. This will include a mix of blog posts, infographics, and videos.
• Ensure regular updates across digital platforms with engaging content that highlights features, benefits, and user experiences.

Influencer and Podcast Strategy

We will reach out to and activate influencers and KOLs across Twitter, Instagram, YouTube, Telegram, and WhaleGroups to create content, promote PKT and build awareness for the project and trading on exchanges. We will allocate the budget described in the Summary section towards these efforts. We intend to activate at least 2 influencers per week, however, the budget may be accumulated across two weeks to target a higher budget amount.

We will reach out to the best industry podcasts to feature PKT community members (organic or discounted price). Podcasts like CryptoCoinShow, Ivan on Tech, Crypto Avances, Wild West Crypto Podcast, BadCryptoPodcast, Pomp, Bankless, Coindesk Money Reimagined, Breakdown, Unchained, Defiant. We will target organic opportunities, but may also allocate budget or PKT to secure opportunities.

Alpha and Whale Investor Group Promotion

We have access to the groups below. We will inform group members one by one and in groups (who are, in the majority, our friends) about the project and drive interest in PKT. Joining Twitter Spaces or AMAs with PKT by Whale group members will be suggested and explored as an opportunity, where it is possible

Summary

Our proposal is broken down by weeks and momths. We have budgeted the price of PKT at $0.0035, since that is close to where liquidity is located. If price increases, we will allocate the additional funds into our weekly influencer and podcast budgets.

Network Steward Use of Funds:

1.6m PKT x 4 weeks = 6.4m PKT @ $0.0035 = $22,400 per month

Team Budget:

(includes Social Media, Community Building,

Content PR Campaigns, Alpha & Whale Group Promotion costs):

Total: $15,000/month ($3,750 per week)

Influencers/Podcasts Budget:

Total: $7,400/month ($1,850 per week)

Grand Total:

$22,400 per month